Eider Group partners with growth‑minded teams to design, instrument, and operate modern go‑to‑market systems—MarTech, RevOps, and agentic AI—so you can scale pipeline with confidence and prove impact.
Hands‑on leadership paired with operator‑level build. We align strategy, systems, and teams to deliver measurable outcomes.
Audience strategy, list governance, orchestrated programs, and performance media that compound.
Marketing automation platform and CRM alignment, data health, consent, and SLA‑ready lead flow across marketing & sales.
Pragmatic AI use cases tied to funnel outcomes—content ops, insights, and automation with guardrails.
Scorecards and storytelling that connect effort to business outcomes for executives and boards.
Pick the model that fits your pace and stage. We often begin with a short diagnostic and graduate into ongoing leadership.
Part-time VP/Senior Director ownership across MarTech, RevOps, and Digital. Weekly cadence, outcomes roadmap.
Focused 4–8 week build to unlock a specific capability or result.
Strategic counsel, reviews, and unblockers for an in-house team shipping the work.
Rapid discovery of goals, constraints, and current state. We establish definitions, metrics, and decision rights.
Target architecture, operating model, and milestones. We prioritize value and risk, then write the playbook.
Hands‑on build with your team, knowledge transfer, and a measurement cadence that sticks.
John Root is a marketing and revenue systems leader with 25+ years leading complex growth programs and building high‑performing teams across MarTech, data, and digital. He partners with CMOs, B2B marketing leaders, and Sales/Sales Ops to align strategy with systems and ship results.
Send a note with your goals and constraints. We’ll propose a lightweight diagnostic and the fastest path to value.
Prefer email? john.root@eidergroup.com